“Smartphone-toting shoppers convert more in stores when retailers supply their own app”

“With the influence of the mobile web on store sales projected to more than triple by 2016, according to a recent report by research and consulting firm Deloitte, retailers today have to decide how they’re going to interact with consumers who use their smartphones to help them shop. Deloitte survey results suggest that retailers may want to invest in their own dedicated mobile apps, because consumers using them to help shop in stores convert more often than when they use applications provided by others.” Read Full Article >

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