Category Archives: mobile marketing

“Tablet traffic surpasses smartphone traffic for the first time”

“8% of global web traffic stems from tablets, according to the Adobe Dig­i­tal Index, which ana­lyzed more than 100 bil­lion vis­its in February to more than 1,000 web ­sites worldwide. This marks the first time, according to Adobe, that traffic from tablets surpassed traffic from smartphones, which accounted for 7% of global web traffic.” Read Full Article >

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“Nielsen: Banner Ads 1.5X More Effective Than Text Messages”

“‘Consumers increasingly find the Internet and mobile are compelling vehicles to get information about new products,’ the firm says. ‘However, potential reach and ease of execution varies substantially.’” Read Full Article >

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“Amex Launches Pay By Tweet, Turns Purchases Into Adverts”

“American Express has extended its Twitter sync feature to enable customers who have synced their Amex account information with Twitter to also pay for certain products by tweeting purchase hashtags.” Read Full Article >

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“Mobile Plays Big During Super Bowl, Major Spikes In Product Search”

“On Super Bowl XLVII Sunday, tablets and smartphones were the second screen of choice, particularly for women, while men seemed to gravitate toward social networks.” Read Full Article >

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“Meet the man who makes six figures a quarter just from using Twitter”

“For anyone who is semi-active on Twitter, the chances are they have been followed, retweeted or received a direct message from someone who calls him or herself a ‘social media guru’. The characteristics are always the same: countless thousands of followers, which almost exactly mirror the number of people the person follows, with plenty of self-promoting keywords and hashtags filling out their profile.” Read Full Article >

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“Pew Study Finds Two-Thirds Of Facebook Users Have Taken A Multi-Week Break, 27% Plan To Reduce Time On The Site In 2013″

“Facebook is far and away the dominant social networking service in the U.S. — used by two-thirds (67 per cent) of online Americans, according to the Pew Internet & American Life Project, vs. a fifth (20 per cent) who use LinkedIn and 16 per cent who use Twitter. But in a new research report, entitled Coming and going on Facebook, Pew shines a light on a sense of dissatisfaction some Facebookers feel towards the network that has caused them to cut back the amount of time spend on the site or abandon it altogether.” Read Full Article >

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“Nearly a quarter of web traffic is mobile”

“‘Mobile traffic is increasing at a significant rate each year. In January 2011 we found mobile traffic accounted for only 6% of total web site visits. Now, nearly two years later, mobile accounts for nearly a quarter of all web site visits,’ says John Fairley, director of web services and social media at Walker Sands.” Read Full Article >

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“Christmas Day: tablet activations outpace smartphones”

“Christmas Day was huge — not just for present-hungry kids, but also for app developers and device makers. App analytics firm Flurry has tallied up the numbers from Christmas and found that downloads and activations shattered previous records, showing how people love their apps and are increasingly embracing tablets.” Read Full Article >

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“Twitter Starts Rolling Out Option To Download Your Twitter Archive: Request Every Tweet You’ve Ever Made In One File”

“It looks like Twitter has started rolling out the option to let users download all their tweets — with some Twitter users reporting they are seeing an option to ‘request your archive’ appearing in their settings.” Read Full Article >

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“Many consumers who like e-mail also want text messages”

“40% of more than 1,000 U.S. consumers who have opted in to receive e-mails from retailers are also interested in receiving communications from retailers via text message during the holiday season, finds a new survey from e-mail, text message, social and display ad marketing services provider Responsys Inc.” Read Full Article >

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