“The post-Christmas sales opportunity is an important one for web retailers, say retail analysts. For starters, such sales help retailers sell excess inventory. Many shoppers extend their purchasing into the New Year because they purchase items for themselves instead of as gifts. The post-Christmas period also gives web merchants one more chance to engage with some of their best and motivated holiday customers, says Paula Rosenblum, managing partner of research and advisory firm Retail Systems Research LLC. ‘Between gift cards and the lure of more discounts, the holiday season now goes into the middle of January at minimum,’ Rosenblum says. ‘The consumer is looking for a deal and retailers have inventory to get rid of. It makes for an active period.’” Read Full Article >