Tag Archives: facebook

May 22 2013
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social marketing

“Teens are tired of Facebook ‘drama,’ find refuge on Twitter and elsewhere, says Pew”

“According to the latest data from Pew, teens find Facebook to be more an extension of their daily interactions at school and home than a place where they can relax and be themselves. The unease isn’t from concerns about third parties accessing their data, or even their parents discovering unflattering photos — it’s from the “drama” that goes along with maintaining a presence on the network, including jockeying for likes, agonizing over profile pictures, and the politicking and cliques that characterize teenage life.” Read Full Article >

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May 09 2013
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e-commerce, e-commerce trends

“Emerging Markets Drive Facebook User Growth”

“India, Brazil and Russia, along with the Middle East and Africa, are driving the biggest gains in Facebook’s worldwide user base. According to new estimates from eMarketer, Facebook will pass 1 billion active users worldwide in 2013 as the company sees particularly strong growth in its Asia-Pacific, Middle East and Africa, and Latin American user bases, with each region set to rise by about 30% or more this year. By next year, Facebook will reach 1.26 billion global users.” Read Full Article >

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Mar 15 2013
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online marketing, social marketing

“Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook”

“If you thought corporate websites were gathering the equivalent of digital dust as marketers moonlight on social media to lure in the punters, think again.” Read Full Article >

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Feb 10 2013
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e-commerce, e-commerce trends, mobile marketing, social marketing

“Meet the man who makes six figures a quarter just from using Twitter”

“For anyone who is semi-active on Twitter, the chances are they have been followed, retweeted or received a direct message from someone who calls him or herself a ‘social media guru’. The characteristics are always the same: countless thousands of followers, which almost exactly mirror the number of people the person follows, with plenty of self-promoting keywords and hashtags filling out their profile.” Read Full Article >

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Feb 06 2013
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mobile marketing, online consumer behavior

“Pew Study Finds Two-Thirds Of Facebook Users Have Taken A Multi-Week Break, 27% Plan To Reduce Time On The Site In 2013″

“Facebook is far and away the dominant social networking service in the U.S. — used by two-thirds (67 per cent) of online Americans, according to the Pew Internet & American Life Project, vs. a fifth (20 per cent) who use LinkedIn and 16 per cent who use Twitter. But in a new research report, entitled Coming and going on Facebook, Pew shines a light on a sense of dissatisfaction some Facebookers feel towards the network that has caused them to cut back the amount of time spend on the site or abandon it altogether.” Read Full Article >

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Jan 18 2013
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e-commerce, e-commerce trends, search marketing

“3 Things to Know About Facebook’s Graph Search”

“In a much-anticipated product announcement Tuesday, Facebook unveiled a new feature that will let users–and presumably marketers–dig even deeper into the company’s massive database of personal information. It’s called Graph Search, and the idea is to enable users to search for people, places, photos, and interests within their Facebook network.” Read Full Article >

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Jan 05 2013
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e-commerce, e-commerce trends, social marketing

“The leaders in social commerce are not the usual suspects”

“Here’s what the leaders in social media marketing and commerce look like: they are small to mid-sized web-only merchants, relatively new to online retailing. They are putting social media at the forefront of their business strategies. And they are growing fast as a result. The Social Media 300, Internet Retailer’s new publication available today, is a comprehensive analysis of e-retailers’ social commerce strategies and a first-ever ranking of retailers’ social skills based on the percentage of web site traffic merchants receive from social networks—a key measure of how effective e-retailers are at social media marketing and commerce.” Read Full Article >

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Jan 01 2013
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e-commerce, e-commerce trends, online consumer behavior, online marketing, social marketing

“Grow like Facebook: onboarding and activation”

Facebook is one of the best at turning new users into active users. With 1/6th of the world a Facebook user, Facebook has set a high bar for activation and its team is rapidly spreading the gospel of growth. Every good activation strategy optimizes the new user experience (‘NUX’) to reach the ‘magic moment’ as fast as possible. The ‘magic moment’ is a point in the NUX when a user surpasses a metric and is far more likely to be retained. This metric varies from product to product. For Facebook, the magic moment is seven friends in ten days for a new user. Read Full Article >

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Dec 23 2012
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e-commerce, social marketing

“Facebook Could Now Advertise To Children, Thanks To Updated Federal Privacy Rules”

“New advertising rules may have lifted a major barrier to Facebook’s long-held desire of signing up children under 13 years of age. The Federal Trade Communication revised the Children’s Online Privacy Protection Act (COPPA) to exclude parental consent from ads that are based on behavior, rather than personal information. So-called ‘contextual advertisements’ would permit Facebook to monetize children’s activity without violating rules about collecting their private information.” Read Full Article >

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Dec 12 2012
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e-commerce, e-commerce trends, online marketing, social marketing

“Facebook Gifts Rolls Out to All Users in the US”

“Just in time for the gift-giving season, Facebook has just made its new ecommerce platform, Facebook Gifts, available to everyone inside the United States. ‘Starting today, Facebook Gifts is available to everyone in the U.S. With Gifts, you can instantly send your friends real gifts through Facebook. Select a gift from categories like Food & Drink, Home & Kitchen, Baby & Kids, and now Wine,’ says Facebook.” Read Full Article >

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